The Education Bureau has produced a new Television Announcements in Public Interest (TV API) on positive parent education, along with a newly released theme song of the Positive Parent Campaign, “Accompany Your Child to Grow Up with Love” sung by Singer Ms. Cindy Au, with an aim to promote to the parents and the public the proper ways and attitudes on nurturing children. The TV API is titled “Parental care and love help children grow up with confidence”. In the video, members of the Light Family, who are the ambassadors of the Positive Parents Campaign, pass the light bulbs symbolizing positive parenting to parents one by one, hoping that parents would always adopt a positive attitude towards parenting, among which includes boosting children’s self-confidence, encouraging them to enjoy the learning process, supporting their healthy growth, and unleashing their potential.